Field Guide Los Angeles works exclusively with independent brands. Andrea Hawken founded the agency in 2016, among many reasons, as an homage to her grandfather’s printing press in Manila, Philippines. Today, Andrea and her team continue in this tradition of storytelling and elevating small businesses. In fact, the Field Guide logo is inspired by the one her grandfather designed for JB Diaz and Co.

Andrea Hawken, Founder of Field Guide Los Angeles

Select Projects

Sister Katie

UI/UX Design • Shopify Web Development • Advertising

Katie, the owner and designer behind knitwear brand Sister Katie, hired us to touch several points of her business: By working hand-in-hand with Katie on content creation, advertising, branding, and web design, we were able to significantly grow her business.

The Things We Do

UI/UX Design • Shopify Web Development • Brand Design

For The Things We Do, we reimagined their branding and website to give customers a customized experience that took notes from their bricks-and-mortar clinics. The goal was to separate the digital experience from a sterilized medical interaction, creating a warm and inviting one in its place. We created a logo and branding bible to go along with their new website to maintain a cohesive experience for customers as the brand grew.

SSERE

Brand Design

Sarah Pachelli—chef, nutritional counselor, and owner of Ssere— approached us to design a logo that suited her new brand. Working closely together, we created a visual identity that embodied the essence of her business.

Lauren Lim LVR Studios

UI/UX Design • Squarespace Development • Brand Design

Lauren Lim, interior designer and owner of LVR Studios, came to us twice: first to create her branding, and then for a second phase of updating her website. We worked closely with Lauren to showcase her extensive breadth of work. We created a logo and a website that allowed LVR Studio’s work to take center stage, followed by a brand experience that helped them attract the right clients.

Vizala Coffee

Brand Design

For this PNW-based coffee pop up cart, we created a logo that captured the direction that brother and sister duo, Elizabeth and Payton Kennedy were going for. By opting for a hand-drawn logo, Vizala’s communicates a slow, rich, textured experience for the customer—a perfect visual metaphor for their services.

Eat Your Flowers

Shopify Web Development

Loria Stern is the woman behind the first—and most successful—edible flower brand Eat Your Flowers. She approached us to help optimize her customers’ experience as her business grew after a pivotal appearance on Shark Tank.

Mind and Motion

UI/UX Design • WordPress Web Development

Los Angeles Pilates studio Mind and Motion is one of our earliest clients. Meghan first came to us for branding identity to better complement her business’ growth and direction. Over the course of our relationship, we worked together to optimize her new website and improve the web experience for her customers.

C and the Moon

General Design

By the time C and the Moon owner Carson Meyer came to us, she already had a cult following. We created the original packaging for her hit body scrub and continued to work together in designing the packaging for all subsequent product launches.

Lizzie Mandler

Content Creation

We worked with Lizzie on her eponymous brand, Lizzie Mandler, to design templates , maintain a cadence, and create a strategy for her email marketing that she has been able to utilize to this day.

Things Are Looking Up

Creative Consultation

Optimism Doctor Deepika Chopra approached us for creative consultation and packaging design on her first product launch. Together, we worked on The Things are Looking Up inspirational card deck—a playful, tangible way for her community to experience her brand.

FGLA

Services

Let’s tell your story right from the start.
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As a rule, we always begin with Branding and Web Design to create a visual narrative that illustrates who you are to your potential customers. Next comes Content Creation. Through Social Media Management and Newsletter Creation, we iterate on your story with the purpose of nurturing the budding relationship with your community. And finally, Social Media Advertising helps you expand your community by targeting the right people in the right way by showing them exactly what you have to offer.

Branding – Creates uniformity and consistency in communicating your brand
Web Design – Allows your audience to explore your services and learn about your brand at their own pace.
Content Creation – Keeps your audience engaged, converting them from curious observers to active customers.
Digital Advertising – Helps you find your audience.